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DR. MARTENS x LOLLAPALOOZA

WINTER 2021
Full presentation located below promotional materials.

Overview

In the winter of 2021, our team was tasked with the class project of designing a strategically aligned pop-up shop, taking into account both aesthetic appeal and financial viability. We chose Doc Martens as the featured brand and strategically placed the pop-up shop within the festival grounds of Lollapalooza. As a focus on sustainability, we constructed the pop-up using a modular storage unit, facilitating easy transportation and reuse. Enclosed are the slides I curated and the promotional material I designed for this noteworthy event.

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PROMO MATERIALS

Dr. Martens x Lollapalooza T-Shirt Designs

Yellow

Doc Martins Yellow T-Shirt Mockup.jpg

Black

Dr. Martens x Lollapalooza Shopping Bag

Promotional bags available for free with every purchase.

Dr. Martens x Lollapalooza Tote Bag

Promotional tote bags are free for the first 100 customers and as a token of gratitude with the purchase of $175 or more after the first 100 customers. 

Dr. Martens x Lollapalooza Billboard Signage

Dr. Martens x Lollapalooza Celebrity Social Media

Instagram Stories

"Join us at Lollapalooza this year with our partner Dr. Martens. Tickets on sale now."

Instagram Post

FULL PRESENTATION LINK

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