In the winter of 2021, our team was tasked with the class project of designing a strategically aligned pop-up shop, taking into account both aesthetic appeal and financial viability. We chose Doc Martens as the featured brand and strategically placed the pop-up shop within the festival grounds of Lollapalooza. As a focus on sustainability, we constructed the pop-up using a modular storage unit, facilitating easy transportation and reuse. Enclosed are the slides I curated and the promotional material I designed for this noteworthy event.